Local SEO
Show up when locals search for your trade.
When someone types "emergency plumber near me" or "concrete driveway quote", you want your name in front of them. I build the pages and fix the technical bits that help Google, and the AI tools people now ask, understand who you are and where you work.
Basics included with every build; ongoing local SEO is quoted to the job.
Local SEO is the slow, steady work of telling search engines three things clearly: what you do, where you do it, and why you are worth calling. It means proper service pages, pages for the towns and suburbs you cover, tidy technical setup and a fast site. Done right, it keeps working while you are on the tools.
I will be straight with you. Nobody can promise you the top spot, and anyone who does is guessing or cutting corners. Rankings take time, competition differs from one area to the next, and results vary. I only use sustainable techniques that will not get you penalised later. For one business I've built for, the first leads from Google came 45 days after going live.
What it does
What you get from local seo.
Service pages that match real searches
One page per core job, written around what people actually type: "hot water system replacement", "retaining wall builder", "switchboard upgrade". Each page answers the questions customers ask before they call, which is exactly what search engines want to show.
Area pages for where you work
If you cover several towns or suburbs, each one can get its own page with genuinely useful local detail. No copy-and-paste pages with the town name swapped, which search engines see straight through and quietly ignore.
On-page SEO and schema done properly
Titles, meta descriptions, headings, image names and alt text all set with purpose. Schema markup tells Google your business type, service area, hours and contact details in a format machines read without guessing.
Speed and Core Web Vitals
Slow sites lose visitors and lose ground in search. I keep images light, code lean and pages quick to load on patchy mobile signal, then check Core Web Vitals so Google sees a site worth sending people to.
Readable by AI search tools
More people now ask ChatGPT or read Google's AI answers before clicking anything. Clear structure, plain facts and solid internal linking make it easier for these tools to understand your business and quote you accurately when someone asks.
Who it is for
Honest fit.
This suits trade businesses with a clear service area who want a steady flow of local enquiries without paying for every click. It works best when you can handle more work and are happy to give it a few months. It is not for anyone wanting overnight results or guaranteed rankings. If you need calls this week, paid ads are a faster tool.
What is included
- Service pages written around real searches
- Area pages for the places you cover
- Titles, descriptions and headings set properly
- Local business schema markup
- Internal linking between services and areas
- Speed and Core Web Vitals checks
- Structure AI search tools can read
- Google Business Profile linked to your site
Questions
Straight answers.
How long until I see results?
It depends on your trade, your area and how hard your competitors are pushing. Some businesses see enquiries within a couple of months, others take longer. For one business I've built for, the first Google leads came 45 days after launch. Results vary, so I will give you an honest read on your area before you spend anything.
Can you guarantee I will be number one on Google?
No, and you should be wary of anyone who does. Google decides rankings and changes how it works regularly. What I can promise is that the work is done properly, using techniques that will not get you penalised, and that I will explain what I have done and why in plain language.
What is the point of AI search?
A growing number of people ask ChatGPT, or read the AI answer at the top of Google, before they click a single website. Those tools pull from sites that are clear, well structured and factual. If your site explains what you do and where you do it plainly, you have a better chance of being mentioned.
What is included free with a website build?
Every build comes with the foundations: page titles and descriptions, proper headings, schema markup, fast loading, internal linking and your Google Business Profile set up and linked. Ongoing work, like adding area pages over time or building out more service pages, is quoted to the job so you know the cost first.
Your turn
Send me your Instagram. I will show you your website.
Ask me for an honest look at how you show up in your area right now. No charge.