Concept website / Concrete / Chicago, Illinois
Brito's Concrete: a website for concrete in Chicago, Illinois
Brito's Concrete Services work in Chicago, where freeze and thaw cycles crack concrete that was not poured properly. Homeowners there have usually seen a bad job before and are looking for someone who does it right.
“Concrete built for Chicago winters.”
A concept build: designed and written by Mago Labs for Brito's Concrete, using their real work and their own words.
What the site had to do
The site speaks directly to Chicago winters, helps people work out what they need, and puts the company's credentials where nobody can miss them.
The look: Deep navy with a warm orange accent, clean and modern for a city audience.
It is built the same way as every Mago Labs site: hand-coded, fast on a phone, with tap-to-call on every page and the groundwork Google needs to find it.
Built in
Three things that make it work.
Yardage calculator
Enter the length, width and depth of a slab and the calculator shows how many cubic yards it needs. It is genuinely useful, keeps people on the page and starts a quote with real numbers.
Before and after slider
Side-by-side results of old, broken concrete replaced with new work show the standard of the finish at a glance.
BBB A+ up front
The Better Business Bureau rating sits near the top of the page, because in the US it is one of the first trust signals homeowners look for.
Your turn
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