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Concept website / Concrete and hardscape / Joliet, Illinois

LGND Concrete & Design: a website for concrete and hardscape in Joliet, Illinois

LGND Concrete & Design do decorative concrete and hardscaping in Joliet, Illinois. Their work is about looks as much as strength, so the site has to sell the design, not just the slab.

Their headline

“Don't just pour it. Make it legendary.”

A concept build: designed and written by Mago Labs for LGND Concrete & Design, using their real work and their own words.

What the site had to do

The site explains what goes into a quality driveway and lets the reviews and finished work do the convincing.

The look: Near-black and white with a gold accent, premium and design-led.

It is built the same way as every Mago Labs site: hand-coded, fast on a phone, with tap-to-call on every page and the groundwork Google needs to find it.

Full page of the LGND Concrete & Design website

Built in

Three things that make it work.

01

Annotated driveway teardown

A cutaway of a driveway labels each layer, from the compacted base to the finish, so homeowners understand why a cheaper quote often means a shorter-lived driveway.

02

Before and after slider

Plain or damaged surfaces transformed into stamped and decorative finishes show the design side of the business.

03

67 five-star reviews

Their real Google reviews are front and centre, because social proof matters most when someone is choosing who to trust with their home.

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